Reviews are comments written by people about the insurance company on the internet and the company website. Almost all service providers have a review or comment section that allow consumers to write about their experience with the company-good or bad including suggestions or tips.

Example:
Example – when you buy a product online from amazon and then before buying check rating and what others are saying about the product. This is similar to financial products as well. This will alert not only other customers but also make the company improve their performance.