The link is sent through the hacked account of a friend or relative, and the message has a pleasing tone seeking to make the recipient feel special and immediately click on the link.
The link is attached to a text line like, “OMG! Have you seen this photo of you?”
The fraudster takes on a false identity of an individual known to you in order to send you a harmful link.
The message congratulates you on winning a lottery, however the link is embedded with malware.
The spammer takes on the identity of a trusted company in order to gain access to your personal information.
The message displays an urgent need for action towards your bank account or mobile phone number expiring, and urges readers to click on the link for support.